Ludwina Dautovic

name Ludwina Dautovic is the director and founder of The Red Tent Woman, an organisation supporting women in small and home based businesses. They host networking events, offer business mentoring and provide online and offline resources. Ludwina specialises in low cost and innovative online marketing strategies.

The Red Tent Woman is the 2008 MCEI National Marketing Award Winner for the 'Women in Business' Category and the recipient of the 2009 Australian Home Based Business of the Year Award.



Networking and Dating

08th January 2010
Networking and dating are a very similar transaction; you don't ask your guy or girl to marry you on the first date, so why then do people expect to make a sale or gain a new client the first time they meet? Effective and productive networking is about bu... Read >

Creating a Business with Intention

08th January 2010
What is your intention for your business? Are you going with the flow or are you creating the current? Are you going by default or by design? One of the key things that I have learnt about business is that a plan is vital. These were the words th... Read >

Help! I’ve Got Growing Pains!

05th January 2010
Do you remember having growing pains when you were a kid? You were probably around 11 or 12 and your body was going through quite a physical change. Your bones were extending and your body's getting taller and your joints are screaming at you to 'stop'! ... Read >

How You Can Maximize Blogging as a Free Marketing Tool

22nd October 2009
Undeniably, blogging has become an international past time for people who have access to the Internet. Blogs can be classified into a personal blog or a business blog. While a personal blog is an online journal chronicling a person's life, a business blog... Read >

The Value of Video Marketing: How to Utilise YouTube’s Basic Features

07th October 2009
How to rate a video: When you click on a video, you can see stars on the bottom left of the video. This is the overall or average rating of the video as given by users. You can also add your own rating. Just click the starsâ€"1 star for the lowest and ... Read >

Branding is More Than Your Logo

17th September 2009
I have had many women ask me lately to define what a brand is. It is often perceived to be your business name and logo but in fact it is much more than that. A brand identity encompasses many aspects and I will cover a few in this article. What is a br... Read >

Blogging: The Online Way to Get Your Point Across

17th April 2009
What is blogging, you ask? I have just discovered the world of ‘blogging' which basically means ‘Web log'. A blog is an online journal or diary that is quickly becoming the latest web fad. Theoretically, a blog is a series of messages that are posted ... Read >